coffee culture | This Could Be Phoenix
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coffee culture Tag

I don’t believe in love at first sight. That is, except for Phoenix. We fell in love the moment I first saw it on an ASU recruitment brochure my sister gave me, the red, orange and yellow stripes of the Walter Cronkite School glowing in a desert sunset. I loved the colors and the sleek, modern design of ASU’s buildings, so unlike the brick-and-ivy campuses my sister had toured. And the Cronkite School was one of the top journalism schools in the nation. I knew I liked Arizona—we’d driven through it several times on family road trips, and I had taken photo after photo of flat-topped mesas. Phoenix was close enough to be a day’s drive from home, but far enough that I would be on my own and free. I pictured myself next to one of those mesas, my hair blowing in the hot wind, and I was hooked. I filled out the ASU application with my heart pounding like a new crush.

I read in a book once that every city has its own word. A word thats describes the spirit of the city and the people living in it. LA is "Succeed," New York is "Achieve," and Rome is "Sex." I think that all of these are pretty perfect words for those cities, so it got me thinking: What is Phoenix's word? And if a city's word can be different for every person living in it, what is my own personal word in Phoenix? You see, I grew up here and wouldn't have been able to tell you its word 10 years ago. In fact, I don't think it really had one other than maybe "Sprawl." I couldn't wait to get out of here when it came time to go to college. I had my sights set on Los Angeles (word for me: "Opportunity"), dreaming of being an actress. I enjoyed a couple of great years immersed in theatre, but when it came down to it, I loved being on stage but I did not love the business of acting.