• This Could Be PHX

    ENVISION. EDUCATE. INSPIRE.

Our Mission

What do you think the future of Phoenix looks like?

The Intention Behind This Could Be PHX

Have you ever walked down a Phoenix street and seen an empty lot and thought to yourself: “That could be a ________.” We have too, and This Could Be PHX aims to spark a conversation to fill in the blanks and imagine our city’s future, specifically life in the Downtown core.

How Does It Work?

This Could Be PHX provides a creative outlet to envision the city we want and start a community discussion in order to plant the seeds of our future. Our goals are simple: envision, educate, and inspire. Join us to help raise awareness about urban living and sustainability in Phoenix through monthly envisioning projects, educational blogs, and inspirational showcases.

Envision

This Could Be PHX will create “Envision Projects” to show the potential that our city has lying underneath the surface just waiting to be tapped into. Each month we will feature a This Could Be ______, where we’ll fill in the blank with something that could be, be it a vacant lot turned into a field of sunflowers or a forgotten building transformed into a local clothing shop. The potential for change is endless and we hope to ignite the Creative Class (designers, architects, writers, artists, entrepreneurs, scientists, engineers and entertainers) that is becoming the driving force in revitalizing Downtown.

Educate

We believe being informed and educated is the first step towards change and growth. By examining different topics surrounding urban living and sustainability (bike lanes, coffee culture, walkability, public spaces, etc), we hope to raise awareness of the health, economic and environmental benefits that arise from an urban lifestyle. Millennials are increasingly ditching the old ‘American Dream’ of a house in the suburbs for the new American Dream – urban living. We are in full support of this trend and want people to understand why it is occurring and why it should be promoted and encouraged for not only Millennials but across all generations.

Inspire

Phoenix isn’t alone in our efforts to revitalize the urban core. Many other cities around the nation such as Denver, Austin, and Portland are doing just the same, and we can take what they’ve done, learn from them and be inspired by their work. Plus, Phoenix has many people working to do the same and spotlighting their ideas can help fuel the creative momentum within Phoenix. From Roosevelt Row to Co+HootsLocal First to Urban Choices, creative people are stepping up and helping Phoenix rise from the shadows. We have the talent and potential to one day become a world class city and we hope to inspire the change needed for this vision to become a reality.

 

 

 

 

 

Envision Projects

Envision Projects consist of proposed improvements to an empty lot, abandoned building, street, block, or neighborhood. They are creative ideas representing the potential for change envisioned by the This Could be PHX team and other creative members of the Phoenix community.

Most Recent Project

Past Projects

  • White Stone Studios

    As a nomadic designer who’s worked in Denmark, Seattle and San Francisco, I’ve now finally found a place I call home: downtown Phoenix. The Neighborhood A couple...

  • Urban Family

    Since the 1940′s, the suburban dream has engulfed the minds of Americans. Individual home ownership has become a symbol of prosperity, stability and family....

  • 1st St. & McKinley Infill Block Revitalization

    This project served as a way to provide sustainable urban infill without promoting an often-preferred practice of demolishing and rebuilding. Phoenix provides a unique...

  • Bike Propaganda Posters

    Everyone remembers the day when they received their first bicycle. Your eyes lit up and you couldn’t wait to jump on and ride it. Maybe it was for a birthday, maybe...

  • Downtown Donuts

    Last month’s envision project looked at redesigning the streetscape in front of the historic Luhrs complex. This month’s project was a proposal by native Phoenician,...

  • Luhrs Complex Streetscape Design

    Every city has their iconic historic buildings. Places like New York are filled with them; the Empire State Building, Flatiron Building, Chrysler Building and so on....

 

 

 

 

 

Blog

Our blog consists of educational posts on different topics related to urban living in Downtown Phoenix. We'll also highlight local businesses, inspirational stories from other cities' urban success stories, and creative posts that help further our mission.

Browse All Posts

 

 

 

 

Who We Are

We're simply a pair of people who feel passionately about Downtown Phoenix and the potential it has. Read on to find out a little more about us or, even better, get involved by contributing your talents to This Could Be PHX.

Ryan Tempest

RA, LEED AP

Ryan Tempest
Ryan Tempest is an architect at Studio Ma in Downtown Phoenix. He has a passion for architecture, urban design, city living and a little snowboarding and biking on the side. After growing up in the suburbs of Michigan, he decided to start a new life across the country in Phoenix and instantly fell in love with the city. He graduated in 2007 from Arizona State University with a Bachelor’s of Science in Design Architectural Studies and became a licensed architect at 28. He believes Phoenix has the potential to be great and it continues to inspire him in both his professional and personal life.

Quinn Whissen

Entrepreneur

Quinn Whissen
Quinn Whissen runs a consulting & design business called Sukha Creative. Quinn fell in love with an urban lifestyle after traveling throughout Europe and living in London, one of the top cities in the world for public transit. She discovered the quality of life she experienced with this type of lifestyle was so much better when she was a direct part of the fabric of the city, rather than just an observer in a car moving from point A to point B. She’s since sought to carve out a similar lifestyle in seemingly un-friendly urban areas like L.A., and now Phoenix. Quinn also has a passion for design, small business, yoga, and art mentorship.

Learn More About Us

 

 

 

Press

This Could Be PHX has been given opportunities to spread our message far and wide within the Phoenix community. Here are a few articles that we've been featured in and events that we've been invited to speak at. If you'd like to talk to us more about our mission, projects, and events - feel free to shoot us an email at info@thiscouldbephx.com.

This Could Be PHX has been given opportunities to spread our message far and wide within the Phoenix community. Here are a few articles, speaking engagements, and other opportunities that have come our way. If you’d like to talk to us more about our mission, projects, and events – feel free to shoot us an email at info@thiscouldbephx.com

Articles

Quinn Whissen Valley Metro blogBicycling Reality Trip: Reasons to Ride & How to Ride Right

Article by Melissa Quillard on April 18th, 2014 via Valley Metro Blog
“Start out slow and keep trying until you feel comfortable,” Quinn suggests. “Make yourself known on the road. Wave or make eye contact and slow down near driveways and around corners. You need to share the road with cars and find a way to communicate.”

Quinn Whissen My PHX StoryMy PHX Story: Quinn Whissen

Article by Quinn Whissen in the April edition of Local Revibe (print & digital)
“I read in a book once that every city has its own word. A word thats describes the spirit of the city and the people living in it. What is Phoenix’s word?”

Downtown Devil Detropia Recap‘Detropia’ documentary sparks discussion among Phoenix developers to find city’s niche

Article by Mariah Hurst, on Wednesday April 9th, 2014 via Downtown Devil
“Phoenix Urban Design Week, Reinvent Phoenix, This Could Be Phoenix and the many other initiatives currently in action are testament to Upton’s final remark: ‘Great cities have to be fought for, they don’t just happen.’”

Arizona Republic Bike Month April 2014April is Valley Bike Month in metro Phoenix

Article by Kaila White on April 2, 2014 via the Arizona Republic
“[On a bike], I cannot get out of my house without seeing one or two people I know,” [Quinn] said. “You’re part of the fabric of the city rather than sitting behind a windshield.”

This Could Be Phoenix Uptown MagazineThe Future of Phoenix

Article by Katie Snyder, Photo by Carl Schultz in the March edition of Uptown Magazine
“We hope to continue engaging the public and receiving creative ideas, allowing people to explore their reams for the city and hopefully one day make them a reality.”

Downtown Devil articleCommunity members launch project to promote historic preservation

Article by Samantha Incorvaia, On Wednesday, February 12th, 2014 via Downtown Devil

“We might not be experts, but we’re community members,” Tempest said. “People that live, eat and breathe Phoenix. They’re the experts.”

Downtown Devil This Could Be PhxCommunity group gives Phoenicians a space to share ideas for empty lots, vacant buildings

Article By Sophia Kunthara, On Wednesday, November 13th, 2013 via Downtown Devil

“This Could be PHX, a new community awareness group, is working to educate and inspire Phoenicians to make positive changes to their city by providing a platform for community members to pitch ideas to revitalize downtown’s empty lots and vacant buildings.”

Local Revibe This Could Be PHX

City of Dreams: Community Awareness Group Key to Urban Renaissance in the Valley

Article by Katie Snyder in the November issue of Local Revibe

“Since 2006, over $4 billion private and public capital has been invested in the 1.5 square mile downtown Phoenix area. Tempest and Whissen are hopeful their movement will inspire more change, making downtown a viable urban center.”


Speaking Engagements


Phoenix Phabulous Ryan Tempest

Phoenix Phabulous Experience – 12.11.13

Phoenix Phabulous Experience is an exciting civic engagement initiative, sharing the unique story of Phoenix through arts and culture, innovative storytelling, and captivating 3D projection. Ryan Tempest was invited to share his story about moving to Phoenix and also what he foresaw for the future of our city. He was in the company of other storytellers Bob Boze Bell, Jana Bommersbach, Pat McMahon, Ivan Makil, Barry Wong, Frank Barrios and Marshall Shore.


Go Green Quinn Whissen

GoGreen Phoenix Sustainability Conference – 12.3.13

Quinn Whissen was invited to speak at the GoGreen conference as part of a panel on the topic: Intersections of Health + Sustainability: How We Live and Work. She spoke about This Could Be PHX’s efforts to move the city forward into sustainable practices and how to address the shifting work & lifestyle paradigm happening within the Millennial generation. She was voted in the top 5 favorite speakers from an attendee poll.

Wine & Design

AIGA Wine & Design Happy Hour at Wordcamp Phoenix Conference – 1.17.14

Our website was submitted to AIGA’s WordPress website design contest. Quinn Whissen was one of two web designers invited to speak on the topic of her design, content marketing, and development work on the website to the larger WordPress community in Arizona.


Radio

KJZZ interview yuppie indexYuppie Price Index: Phoenix Is The Fourth Most Expensive City

Interview on KJZZ 91.5 with Mark Brodie

“People want to live in an area that they love. That’s their main motivation for picking where they want to live. For myself, I know I want to live in Downtown Phoenix. And I accept that there may be higher living expenses and other things that I may not have to pay for living in Tempe, Mesa, or Chandler. But, I’m okay paying those expenses because it is all about where I want to live… and that’s in an urban environment.” – Ryan Tempest

KJZZ Quinn WhissenCan Be Phoenix Be Attractive to Millennials?

Interview on KJZZ 91.5 with Mark Brodie
“The more and more I do all this city promotion work and helping Phoenix be awesome, I’m learning that it is a creative process. And with every creative process, you need source material. You need to find what works and what doesn’t work.” -Quinn Whissen

 

TV

This Could Be Phoenix: Finding ways to better downtown via Fox 10 News

FOX 10 News | myfoxphoenix.com

“I think that’s our dream one day – to actually have one of these Envision Project come to life and say, ‘Look what the community process can do when we engage people, we get them excited about the city they live in.” – Quinn Whissen

Get Involved

This Could Be PHX is all about getting the community engaged and involved in our discussion. If you want to jump in and help contribute to a monthly Envision Project, or have a great idea for a blog post, we'd love to hear from you! All ideas are welcome.

Topics we cover (but aren’t limited to) are listed below:

  • Urban Lifestyle
  • Adaptive Reuse
  • Empty Lot Activation
  • Historical Preservation
  • Walkability
  • Arts & Culture

  • Bike Culture & Infrastructure
  • Public Transportation
  • Community & Connection
  • Small Business Highlight
  • Coffee Culture
  • Sustainability

 

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